Agriculture is one of the oldest professions on earth.
It is also one of the toughest.
It has been changed and defined by climates, cultures, technology and just about everything else
People have to eat, that’s true - but it is much more than that now
We live in a time when seemingly everyone has something to say about agriculture, good or bad
Biofuel, Bio-Pharmaceuticals, Bio-Plastics, sustainability - these are all factors in the agriculture formula
That’s Ag now, That’s Ag's future
Generations of farmers had a deep-seeded respect for earth
A respect that seemed to promise to take from, but also give back to the ground – to the earth
Let’s remember the promises our predecessors made to earth, and to us
Let's keep their promises, make our own, and set a course for future generations to re-build, repair and reclaim our heritage
John Deere will.
YOU, THE FARMERS
We bet on farmers. They’re tough people.
They don't obsess over their differences. They're not consumed with ego and pretension.
They focus on the mission at hand. They work together.
They endure.
We bet on their ingenuity.
But farmers cannot afford to bet on us.
They need a guarantee; they need a solemn vow that their equipment will do the work is has to do, every time –
no matter what.
And they get it with John Deere.
INNOVATION
Today, the Ag industry is more empowered than ever.
Mother Nature is still the boss but, for the first time ever; Mother Nature does not solely dictate output and uptime for farmers.
So we have a huge opportunity, right now, at this moment.
We have an opportunity to challenge ourselves to do more.
What have an opportunity to ask, what can we do better for farmers?
And we intend to seize it.
Imagine what we could accomplish if everyone followed John Deere’s example
Imagine pushing our empowerment into the great beyond. What discoveries lay just ahead that will change the industry forever?
We won't let anyone win the race to the future.
Nowhere is the promise of innovation greater that with us.
No one can deliver on that promise better than us, better than John Deere.
HUNGER, NOT A GAME
The hunger-relief leadership John Deere provides can be felt across the globe.
Anyone who tells you otherwise, just doesn’t know the facts.
We're joined in common purpose globally, to help end hunger – and feed the world.
To stay one step ahead – to anticipate hunger needs and supply before there’s demand.
Shared responsibility will help us protect our people and people everywhere – and invest in our collective futures.
The state of the iron is getting stronger.
We're John Deere, we are agriculture.